Available data for Facebook

To enhance your Facebook fan community monitoring, Nuke Suite gives you access to the following indicators:

From Community:

– fan / follower total and its evolution
– new fan / follower total and its evolution
– number of active fans / followers and its evolution. An active user is a fan which makes an action on the account over the period. Actions stored for Facebook are: like, comment, share, click on the post or post on the content.

From Engagement:

– total impressions for account (split into organic, paid and viral)
– reach for account publicatons (split into organic, paid and viral)
– account publications
– total interactions and evolution. Actions stored for Facebook are: like, comment, share, click on the post or on the post content
– number and evolution for each interaction
– most engaging publications
– account ambassadors. These are defined on the basis of actions listed above.

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