Facebook Statistics

NukeSuite provides access to the following indicators for Instagram statistics:
(each statistic has a unique data key)

Community statistics

– fb_community_page_likes_global: number of fans to date
– fb_community_new_page_likes: number of new fans over the selected period
– fb_community_new_page_likes_origin: number of new fans by origin
– fb_community_page_unlikes: page unsubscribe count for the selected period
– fb_community_new_page_likes_net: number of new net fans

Reach statistics

– fb_reach_global_unique: global reach deduplicated over the period
– fb_reach_global_unique_28days: deduplicated global reach over the period (28 days)
– fb_reach_post: sum of global reach of posts over the period
– fb_reach_organic_unique: deduplicated organic reach over the period
– fb_reach_organic_unique_28days: deduplicated organic reach over the period (28 days)
– fb_reach_organic_unique_post: sum of organic reach of posts over the period
– fb_reach_paid_unique: Deduplicated paid reach over the period
– fb_reach_paid_unique_28days: Deduplicated paid reach over the period (28 days)
– fb_reach_paid_unique_post: amount of reach paid for posts over the period
– fb_reach_impressions_global_unique: deduplicated global impressions for the period
– fb_reach_impressions_global_unique_28days: deduplicated global impressions for the period (28 days)
– fb_reach_impressions_global_post: sum of the overall impressions of posts over the period
– fb_reach_impressions_organic_unique: deduplicated organic impressions over the period
– fb_reach_impressions_organic_unique_28days: deduplicated organic impressions over the period (28 days)
– fb_reach_impressions_organic_unique_post: sum of the organic impressions of posts over the period
– fb_reach_impressions_paid_unique: Deduplicated paid impressions over the period
– fb_reach_impressions_paid_unique_28days: Deduplicated paid impressions over the period (28 days)
– fb_reach_impressions_paid_unique_post: sum of paid impressions of posts over the period

Statistiques d’engagement

– fb_engagement_posts_number: number of posts over the period
– fb_engagement_posts_type_number: post types for the period (number)
– fb_engagement_interactions_global_number: number of interactions over the period (customizable)
– fb_engagement_likes_number: number of likes in the period
– fb_engagement_likes_love_number: number of loves over the period
– fb_engagement_likes_ahah_number: number of Ahah over the period
– fb_engagement_likes_wow_number: number of Wow over the period
– fb_engagement_likes_sad_number: number of Sad over the period
– fb_engagement_likes_angry_number: number of Grrrr over the period
– fb_engagement_likes_thankful_number: number of Thankful over the period
– fb_engagement_comments_number: number of comments on the period
– fb_engagement_shares_number: number of shares over the period
– fb_engagement_clicks_number: number of clicks over the period
– fb_engagement_clicks_photo_number: number of photo clicks over the period
– fb_engagement_clicks_link_number: number of link clicks over the period
– fb_engagement_clicks_other_number: number of Other Clicks over the period
– fb_engagement_video_views_unique_number: number of unique video views over the period
– fb_engagement_video_views_unique_30_seconds_number: number of total video views 30 Seconds
– fb_engagement_video_views_unique_organic_number: number of unique organic video views over the period
– fb_engagement_video_views_unique_paid_number: number of unique paid video views over the period
– fb_engagement_negative_feedbacks_number: number of negative returns
– fb_engagement_engaged_users_number: number of users engaged in the period
– fb_engagement_engaged_users_28_days_number: number of users engaged over the period (28 days)
– fb_engagement_community_engagement_rate_global: overall community engagement rate over the period
– fb_engagement_page_engagement_rate_global: page engagement rate over the period
– fb_engagement_post_engagement_rate_global: rate of engagement of posts over the period
– fb_engagement_page_engagement_rate_28_days: 28-day page engagement rate over the period

Posts statistics

– fb_posts_date: Date of publication
– fb_posts_text: Text content of the publication
– fb_posts_type: Publication Type (Text / Video / Photo / Link / Post Shared)
– fb_posts_sponsoring: Sponsored or unpublished publication
– fb_posts_label: NukeSuite Tags
– fb_posts_reach_number: Total scope of the publication, Total duration
– fb_posts_reach_organic_number: Organic Scope of Publication, Total Duration
– fb_posts_reach_paid_number: Paid range of the publication, Total duration
– fb_posts_impressions_number: Total impressions of publications, Total duration
– fb_posts_impressions_organic_number: Organic Impressions of Publications, Total Duration
– fb_posts_impressions_paid_number: Paid Prints of Publications, Total Duration
– fb_posts_engaged_users_number: Committed users, Total duration
– fb_posts_interactions_number: Sum (how + like + share)
– fb_posts_comments_number: comments
– fb_posts_likes_number: like
– fb_posts_likes_love_number: love
– fb_posts_likes_ahah_number: ahah
– fb_posts_likes_wow_number: wow
– fb_posts_likes_sad_number: sad
– fb_posts_likes_angry_number: grrr
– fb_posts_likes_thankful_number: Grateful
– fb_posts_shares_number: shares
– fb_posts_negative_feedbacks_number: negative comments
– fb_posts_hide_post_number: hide the publication
– fb_posts_hide_all_posts_number: hide all publications
– fb_posts_clicks_number: sum (link clicks + photo view + clicks to play + other clicks)
– fb_posts_clicks_link_number clicks on a link
– fb_posts_clicks_photo_number: clicks on a photo
– fb_posts_clicks_video_number: clicks on a video
– fb_posts_clicks_other_number: other clicks
– fb_posts_video_views_unique_number: unique views of videos
– fb_posts_video_views_panoramic_unique_number: organic video views (3 seconds minimum)
– fb_posts_video_views_paid_unique_number: paid video views (3 seconds minimum)
– fb_posts_video_views_autoplayed_unique_number: auto-played video views (3 seconds minimum)
– fb_posts_video_views_afterclick_unique_number: post click video views (3 seconds minimum
– fb_posts_video_views_30sec_number: video views at 30 seconds
– fb_posts_video_views_panoramic_30sec_number: organic video views (3 seconds minimum)
– fb_posts_video_views_paid_30sec_number: paid video views (3 seconds minimum)
– fb_posts_video_views_autoplayed_30sec_number: auto-played video views (3 seconds minimum)
– fb_posts_video_views_afterclick_30sec_number: post-click video views (3 seconds minimum)
– fb_posts_interactions_global_number: interactions
– fb_posts_community_engagement_rate_global: commitment

Moderation statistics

– fb_moderation_comments_received: all comments received
– fb_moderation_comments_assigned: all assigned comments
– fb_moderation_comments_answered: all comments answered
– fb_moderation_comments_response_time: response time
– fb_moderation_comments_tagged: all comments tagged
– fb_moderation_comments_response_rate: response rate
– fb_moderation_comments_team_member: answer by team member
– fb_moderation_comments_tagged_comments_percent: percentage of comments tagged
– fb_moderation_comments_sort_tag: comments by tag
– fb_moderation_comments_users_number: number of unique users who comment
– fb_moderation_comments_users: users who comment the most
– fb_moderation_mp_received: all private messages received
– fb_moderation_mp_assigned: all assigned private messages
– fb_moderation_mp_answered: all private messages processed
– fb_moderation_mp_response_time: response time
– fb_moderation_mp_tagged: all private messages tagged
– fb_moderation_mp_response_rate: response rate
– fb_moderation_mp_team_member: Private Messages by Team Member
– fb_moderation_mp_tagged_comments_percent: percentage of private messages tagged
– fb_moderation_mp_sort_tag: private messages by tag
– fb_moderation_mp_users_number: number of unique user sending private messages
– fb_moderation_mp_users: users who send the most private messages

Hightlights statistics

– fb_highlights_page_likes_global: number of fans to date
– fb_highlights_posts_number: number of posts on the current month
– fb_highlights_reach_global: global reach deduplicated on the current month
– fb_highlights_impressions_global: deduplicated global impressions for the current month
– fb_highlights_interactions_number: number of interactions over the period in the current month
– fb_highlights_community_engagement_rate_global: global community engagement rate for the current month

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