Perrier, a heritage brand on social
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Perrier: Engaging all Cultures on Social
Bought by Nestlé in 1992, Perrier is a French brand of mineral water. A world-renowned brand, today Perrier is available in 140 countries. Perrier celebrated its 150th birthday in 2013, with a limited edition design inspired by Andy Warhol.
Part of Nestlé Waters since 1992, Perrier is a French brand of mineral water. A world-renowned brand, today Perrier is available in 140 countries.
Perrier celebrated its 150th birthday in 2013, with a limited edition design inspired by Andy Warhol.
Perrier's Objectives on Social
As a consumer brand, one of Perrier’s main objectives on social media is to engage a wide variety of ages and cultures.
Launching on Facebook in 2009 and Twitter more recently in 2013, as a heritage brand Perrier has had to modernise itself and engage a younger audience through social networks. In order to aggregate these fans, Perrier needed to schedule a wide variety of content over a range of channels, including Facebook, Twitter and Instagram.
Perrier relied on their brand identity displayed throughout creative advertising in order to make an effective transition into social media.
Getting big-picture-level data about our social communities and their behaviour has helped us hone our marketing strategy and operations both on and off social.
Digital Manager, Perrier Nestlé Waters
How Perrier Widens their Audience
Perrier chose Nuke Suite's all-in-one tool to implement their activity posted on social media.
Using the Engage module to launch multi-channel publications and to create applications, Perrier were able to inspire fans with dynamic social activity.
In order to manage the diffusion of social content in 38 countries, Perrier benefited from Nuke Suite’s Engage module, where they could target a younger audience and generate brand awareness.
In addition, they utilised the platform’s Enrich module to improve the company’s efficiency with a centralised publication calendar. This included a Content Approval System to assign tasks and permissions between Social Managers and Community Managers before content was published.
Enrich also allowed Perrier to refine their social strategy by geo-targeting campaigns.
Perrier used the Analysis module to great effect, with smart analytics and user data made available to them after each campaign. With this essential feedback, they were able to to identify which social activities were most effective and when.
On social in 40 countries
Perrier use Nuke Suite to maintain their Facebook, Instagram and Twitter presence in almost 40 countries worldwide
Over 1 million fans on Facebook
Perrier use a wide variety of content to continously grow their fanbase
Time-efficiency improved by 10%
Perrier improved company efficiency by 10% through using the platform
By choosing the Nuke Suite platform to manage content for their social networks, Perrier have improved the company's time efficiency on a global scale.
Using the combination of Engage, Enrich and Analyse, Perrier have streamlined team management, tightened campaign targeting and received actionable reporting on all their social activities.
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